The Discounted Life

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I don't like to haggle. I never have. If I see a product or service for a price that I can't afford, I just don't buy it. To give you an idea of my way of thinking: I once went to the Grand Bazaar in Istambul and I didn't buy anything because all of the vendors expected me to haggle! I guess that I find it disrespectful to ask for a discount. That's why I can't believe how often I am asked to give one myself.

I don't entirely blame the consumer. It's just this discount culture that we live in. What started with an occasional discount, or the desirable 2x1, or the unmissable end of season sale, has evolved into a constant price cut that almost makes Black Friday last from January 1st to New Year's Eve.

We are so used to having prices lowered and to having special sales that we hardly buy at regular prices anymore. So, in order for retailers to be able to sell during the non-sale seasons, they have created a constant sales calendar that has gone out of control.

Don't get me wrong, if I find a bargain I take advantage of it. But I don't expect everything that I pay for to be discounted. Something is not right when you see discounted prices at a store all year long. And as a business, if your prices are discounted all the time, then the discounted price is the new regular price. If we continue like this, there will come a day when stores will have to give customers their products for free because otherwise, nobody will buy them.

As photographers, I don't think that's the type of business that we want to be, nor the type of clients that we are after. And as a client, I like to think that you hire us because you like our photography, or because you like our passion and enjoy working with us, or because our style matches your brief and we are the best for the job that you are quoting. But, not because we are cheap. I don't think that would do any good for your project, for the industry or for our respective brands. I don't know any photographer yet who prides themselves on being the cheapest.

Photo credit: behind the scenes by Ferran Vergés.

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Thank You For Coming To Photo Scratch

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Thanks to everyone who came down to Photo Scratch last Monday! I had an amazing time, it was a brilliant opportunity to see familiar faces but also to get to know some really interesting people and, more importantly, to have the chance to appreciate great photography work. On top of that, the feedback that I received from the lovely people who stopped by my corner was invaluable. I am very grateful to Hanna-Katrina Jedrosz and Phil Le Gal for letting me be part of this event and, above all, thankful to everyone who shared their opinion in regards to my project with me. Enjoy the photos of the night!

Photo Scratch is an event designed for photographers working on documentary projects to help them understand how their work is perceived and gain valuable insight into how to take their work further with the benefit of other people’s outside eye. The ethos of the night is a peer-review approach and it is a chance for photographers at many different stages of their careers to meet, discuss and have open dialogues about their practice in a supportive environment, in order to make meaningful connections, and stronger work.

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Founders Hanna-Katrina and Phil host this night where spectators have the opportunity to preview projects, offer feedback, and engage in conversations about photography. The format of the night involves a group of six to eight photographers previewing a project in an incomplete state. The audience comprised of other photographers and people within the industry are then welcome to discuss the work and leave written feedback for each project. This valuable written feedback is then kept by each photographer for future reference.

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To find out more about Photo Scratch visit photoscratch.org

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I'm Taking Part In Photo Scratch

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On the 14th of May, 2018, I will be taking part in Photo Scratch, an event designed for photographers working on documentary projects to help them understand how their work is perceived and gain valuable insight into how to take their work further with the benefit of other people’s outside eye. The event will take place at Hotel Elephant (Spare Street, London SE17 3EP) in Elephant and Castle. It's free, but you must book your tickets in advance to guarantee entry.

Founders Hanna-Katrina Jedrosz and Phil Le Gal host this night where spectators have the opportunity to preview projects, offer feedback, and engage in conversations about photography. The format of the night involves a group of six to eight photographers previewing a project in an incomplete state. The audience comprised of other photographers and people within the industry are then welcome to discuss the work and leave written feedback for each project. This valuable written feedback is then kept by each photographer for future reference.

The ethos of the night is a peer-review approach and it is a chance for photographers at many different stages of their careers to meet, discuss and have open dialogues about their practice in a supportive environment, in order to make meaningful connections, and stronger work.

I will be presenting all the portraits that I have taken thus far of my personal project on the Catalan conflict "Catalonia: A Work In Progress". I hope to see you there!

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Exhibition at One Canada Square

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From the 16th of April to the 1st of June, the AOP (Association of Photographers) will be celebrating its 50 year anniversary with an exhibition called "AOP50: Images That Defined The Age" at the lobby of One Canada Square (Canary Wharf, London E14 5AB). Alongside these memorable 50 images, a digital exhibition of work by current AOP Accredited Photographers will be shown on a screen, including the image "The Anglomaniac" from my Brexiters project.

AOP50 is a retrospective which includes images by some of the world’s most well-known and respected photographers from the past 50 years. Curated by Zelda Cheatle, the collection of images celebrates 50 years of the AOP with photographs that illustrate the impact, diversity and quality of work by AOP members since 1968. As the AOP's Executive Director, Seamus McGibbon, explains, "many of the images have defined a generation, and helped to shape public opinion and to create change."

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Last night during the opening reception, while I looked around at the fantastic work on display I couldn't help but feel proud of belonging to a group of professionals that sets the bar really high and makes me want to improve myself every day.

Come celebrate this important milestone of the AOP with this free public exhibition, open daily from 7 am to 8 pm.

Photo of me by Andrezj Gruszka.

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Online Portfolio Updated

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These past few weeks I have been working hard updating my website with the help of a Photo Editor and Photography Consultant called Raffaela Lepanto. Raffaela and I gathered all the images that I have shot over the course of my career and put together an online portfolio that presents a more accurate version of who I am as a photographer. Along the way, it also made me realise that the quality of my work was better than I gave it credit for. What do you reckon?

It wasn't an easy task. We had to come up with a portfolio that was strong and coherent but that would also balance all the different types of photography that I shoot. Our main goal was to make the website appealing to those who are looking for my fashion work but also to those who want to see what I can offer as a portraiture photographer.

Raffaela helped me unify the Beauty & Fashion portfolios with the Portraits one, finding a consistent style all through. Also, she managed to build a Homepage Portfolio which could be appealing to Editorial and Commercial clients at once but also suitable and interesting for the general public. In the process, some of my favourite images were left out. But we had to sacrifice the most obvious commercial shots in order to give a contemporary edge to the website.

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I am really happy with the result and I think that we nailed it! It was a really difficult process because as photographers we are emotionally connected to our work. Having someone else take control over our work and tell us what we should and what we shouldn't present in our portfolios is probably one of the hardest things an artist can go through. But, in the end, it has been a relief. Just having the weight lifted off my shoulders of having to decide what to display in my portfolio has made the whole experience completely worth it.

Please browse through my website and leave me a comment below to let me know what you think!

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Exhibition at Four Corners

Catalonia: A Work In Progress

From the 18th to the 28th of April, my portraiture project on the Catalan conflict "Catalonia: A Work In Progress" will be part of the collective exhibition Salon 18, organized by the London Creative Network (LCN) at Four Corners Gallery (121 Roman Road, London E2 0QN). “Catalonia: A Work In Progress” is a personal project where I explore the spectrum of opinions that people living in Catalonia have in regards to the Independence from Spain.

At first sight, it might seem like there are only two possible positions: in favour of the independence of Catalonia or in favour of the permanency in Spain. But the reality is more complex than that; there is a diverse set of opinions from the people caught in the middle.

Some people definitely want out, while others feel very much part of Spain. But, not everyone who wants to leave wants an Independence per se and would opt for just more autonomy for the region. Meanwhile, not everyone who wants to remain in Spain feels Spanish or agrees with the policies of the Spanish government.

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Whatever the outcome of the Catalan conflict is, the government of Catalonia or the government of Spain will have to guarantee that all the people living in Catalonia can live in harmony disregarding their political views.

This is a conflict that has been going on for centuries, but the rest of the world found out about it after the events of October 1st, 2017, when the pro-Independence parties staged a referendum that the Spanish government considered illegal.

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Let The Creative Juices Flow

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Over the last month and a half, I have been attending a set of creative writing workshops organized by the guys at the Centre for Solo Performance in order to improve my writing and develop my storytelling skills. As a photographer and a visual artist, storytelling is at the forefront of my craft and these workshops are not only helping me with my image-led narratives, but they are also helping me to write a better blog. Joan Miró said in I Work Like a Gardener: "An artwork must be fertile. It must give birth to a world." Hopefully, from now on, I will be creating more interesting worlds.

This is the first time in my life that I take part in creative writing workshops, but it will definitely not be the last. I guess that I just didn't see any use for them in my previous industry, or I didn't fully understand how they could have an effect in my life. Learning how to structure stories or how to move past the blank page syndrome comes very handy whether you are a writer, an artist or someone just putting together a speech.

Besides, being surrounded by creative people from various disciplines and every walk of life is inspiring on its own. We all approach the exercises so differently that is very helpful to see the same topics from other people's perspectives. In my group, there are actors, visual artists, improv performers, physical performers, dancers, writers, teachers, preachers, playwriters, scriptwriters, poets and TEDtalk speakers. You can really feel when the creative juices flow!

I would definitely recommend these sort of workshops to anyone who's interested in improving their storytelling. It doesn't matter if you don't work in the creative industries, these skills are transferable to other types of jobs too. If you write proposals, letters, copy, if you talk in public or give speeches at work, or if you manage contents on social media for a brand, you are a storyteller in your own way.

Like they say, a good artisan never blames their tools, but they know that a good set of tools will make them better at their craft.

Photo credit: behind the scenes with Fabiola Bastianelli by Andrzej Gruszka.

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