You Can’t Dig Half A Hole


2018 is my fourth year writing this blog. If I read all my posts since 2014 I can see that, what started just as a way of recording my progression in my venture as a photographer, has become my most powerful self-promotion tool. Of course, I know that it is not perfect, and sometimes all the different topics that I cover make it seem like it is all over the place. But, one thing I know for sure: it is authentic. Every single word that I write comes from my heart. And when you speak from the heart, you can't go wrong.

Along the way, I have written some very bad posts, but I have also written some pieces that I am really proud of; I have gained subscribers, but I have also had many unsubscribe; I have generated likes and engagement, but I have also lost followers in mass; some of my posts have gotten almost zero reads, while others have exceeded any of my expectations. But, what is really important is that I have grown. Writing this blog has been a cathartic journey of self-discovery, of learning and sharing, and of giving back to the creative community that welcomed me with open arms when I decided to become a photographer.

In that creative community, I have met some pretty amazing people, some of whom are featured in my monthly series I Wish I Had Known, where I speak to people in the creative industries about the things that I wish I had known when I started out as a creative myself.  This series is my way of paying forward all the things that I have been taught by the beautiful people that I have had the fortune to work with all these years.

This blog wouldn't exist if it weren't for the people who read it. I have a loyal readership that not only reads most of my posts and reacts to them, but also comments on them and sends me feedback. I am really grateful and I appreciate their support, and while I am writing my posts I do it as if I were talking directly to them.

Some people say that it is hard to tell if I am the proudest of my portfolio or of my blog. Sometimes, I ask myself that question too. But, in a way, they are basically the same thing. They are both a channel through which I express myself and my way of looking at life. And I give my 100% to both of them because that is the only way that I know how to do things. I either do something, or I do not. But, I cannot go halfway. Like they say, nobody can dig half a hole.

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