Last week we shot the SS16 campaign for shoe designer Aksha Fernandez. Go check out her beautiful creations! This is the third season that we shoot her collection and we are very thankful to her and her team for trusting their imagery to us one more time.
The brief aligned perfectly with the ethos of her brand. Aksha designs for the every day woman who ventures beyond her daily life. Therefore, the shoot intended to capture a glimpse of a woman’s life, wearing different shoes and carrying out different activities/chores. Reinterpreting the saying “…wearing many hats” and turning it into “…wearing many shoes”.
The location was a contemporary flat that looked like an everyday woman’s home. Nothing glamorous nor stylish, it had to look realistic. The styling was provided by different designers like Merci Me London who collaborated with Aksha on the making of the campaign. Hair and makeup were done by Lily Rose Gregory, a makeup artist with whom we regularly work and whose makeup looks are to die for!
We can’t wait to see the campaign released next year! In the meantime we leave you with some behind the scenes from the shoot. Enjoy!
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